Growing Your Drinks Brand - The 5 Things to Get Right!
Themen: Special Events, Mixology Main Stage
So you have created your amazing new drink, you’ve started to sell it and life is good - congratulations! But we are sorry to say, but that is the easy part…
This session focused on the 5 things you need to get right to succeed over the tough 2-3 years ahead of you.
Hosted by Dan Gasper (co-founder of Distill Ventures and now independent) and co-hosted by a group of successful entrepreneurs and start up specialists, if you want to win in the booze business, this session is for you!
- Money money money - The pros and cons of raising cash from friends & family vs. crowd funding vs. Corporate incubators vs. Institutional investors - Andrew Beebe, Arlington Capital, USA
- Love your local - how to be the king in your home market and why it’s so important - Max Wagner, Co-founder Belsazar Vermouth, Germany
- What’s your velocity - the dark art of writing real sales forecasts explained and why it is vital to understanding to future of your business - Dan Gasper, Drinks Entrepreneur, UK
- Your new wife - managing your distributor is crucial to growth so what should your relationship look like and how can you support them best - Spencer Forhart, Founder Proof & Company, Singapore
Modern marketing - how to spend your €€€ to get the best effect in the digital marketing world - Jan-Peter Wulf, NoMyBlog.de, Germany