Arthur Shapiro likes to describe himself as a part time marketing and business consultant with a full-time passion for telling stories. Whether it’s marketing and brand building, blogging, playwriting or filmmaking, he considers himself a storyteller above all else.
Most of his work life has been in the spirits and wine business, including 15 years with Seagram Spirits and Wine with 10 of those years as the head of US marketing. After Seagram closed, he launched a marketing consulting practice and has had most of the major spirits companies as clients. More recently, his practice has shifted to a focus on startup ventures in the craft and new product development areas, which, as he puts it, is much more exciting than mainstream product marketing.
Starting in 2010 he turned his storytelling efforts toward writing about the industry and launched his popular blog, Booze Business (dot) com. Last year he published Inside the Bottle: People, Brands and Stories based on his experiences in marketing and brand building in the industry and inspired by the Booze Business blog.Events