Damien Guichard named first Brand Ambassador for Bar Convent Berlin
The choice was an obvious one – a bartender with deep roots in Berlin’s bar scene, someone who is an expert at his craft and well versed in premium products and hospitality, and a vocal proponent of international exchange. Damien Guichard, bar manager at the Truffle Pig since 2019, is Bar Convent Berlin’s first Brand Ambassador. Guichard (32) has made a name for himself in Berlin’s bar scene, and he has already worked behind the bar in countless top establishments. Now, in addition to his job as a bartender, he will be working as part of the BCB team.
“Having the international BCB here in our own city is really very special for us as bartenders in Berlin. The trade show brings us together with colleagues and brands from around the world, so I am particularly pleased to be able to put my stamp on this event,” says Damien. “As a BCB Brand Ambassador, I have the chance to collaborate on projects aimed at the bar community – projects that reflect the full variety of brands and products available on the global market. I would like to share my enthusiasm for the trade show with others. We need a place where we can get together and share our ideas, because we are strongest together, particularly in challenging times.”
“Right from the start, we knew that the BCB Brand Ambassador could not come from anywhere other than Berlin, the home of our trade show and one of the bar capitals of the world,” says BCB Event Director Petra Lassahn. “We are delighted by our new partnership with Damien. He is more than simply an ambassador – he is also a valuable advisor and a valued new member of our team.”
This collaboration is focused on the trade show’s new concept, ‘City Life Spirits’, which delivers the urban spirit of Berlin directly into the exhibition halls. Every exhibition hall will be transformed into a hub of activity with hotspots and special shows, reflecting the trends of big-city life. Damien will also be presenting the city’s hotspots to international visitors during the run-up to the event.
One of these special locations in Berlin is Damien’s own haunt, the Truffle Pig, a place that is difficult to find for those who are not in the know. The ‘speakeasy’ bar is located in the back room of Kauz & Kiebitz, a classic corner bar in the Neukölln district of Berlin. Its recipe for success: fascinating creations, excellent hospitality and word of mouth.
Before coming to the Truffle Pig, Damien was part of the team at Berlin’s Velvet bar, which was selected as Germany's best bar in 2018. He has also practised his trade at other bars, including Beuster Bar and The Bar Marqués. Guichard, French by birth, studied translation and came to Berlin in 2012 in order to improve his German language skills. Instead he ended up following another path, one that put him behind the counter in numerous Berlin bars and made him into one of Germany's most sought-after bartenders. In 2018 he made the shortlist for ‘Newcomer of the year’ at the MIXOLOGY Bar Awards. Now, in 2020, he has been chosen as BCB’s Brand Ambassador.
About Bar Convent Berlin
Founded in 2007, Bar Convent Berlin has emerged as one of the leading international trade shows for the bar and beverage industry. Every October, a veritable who’s who of the international bar and beverage industry gets together in Berlin to make new contacts, find out about the latest product innovations and attend educational seminars. In 2020, the trade show will be making its Berlin ExpoCenter City debut from 12 to 14 October 2020, and some 18,000 trade visitors are expected to attend.