PRESS RELEASES BCB
BCB 2018 places Italy centrestage: Guest country presents itself with a passion for the region and nature
photo: Vermouth di Torino Institute
Italy, home to a tradition-rich spirits industry and counting among Europe’s largest producers, is this year’s guest country at Bar Convent Berlin. Numerous major brands will be present here at the most important event for bartenders and the spirits and beverage industry across Europe. Centrestage will be the Italian pavilion where smaller companies will showcase their varied and sustainable spirits. Bar Convent Berlin will run for three days this year for the first time. 8 to 10 October will see the “Who’s Who” of the sector meet at Station Berlin and the adjacent Kühlhaus.
Visitors are in for a multitude of spirits from Italy – this being the official partner country. Needless to say, household names will also feature prominently – such as Illva Saronno, for example, (who rose to global fame with his Disaronno), That's the Spirit, Lucano 1894, Compagnia Dei Caraibi, Turin Vermouth, Girolamo Luxardo and J. Gasco SRL. This country has traditionally been among the biggest nations exhibiting at the trade show. In 2018 some 45 Italian companies are expected. This means that Italy will account for the largest number of exhibitors right after Germany.
Variety of spirits in the Italy Pavilion
Exhibiting in the Italian Pavilion is F. & G who will be showcasing a global premiere at BCB. “Italian, organic and premium” – is how owner Gabriele Fallettoseine describes his new Tonic Water product line. It includes: Tonic Water, Ginger Beer, Lemon Tonic, Pitaya Tonic, Elderflower Tonic Water, Ginger Ale, Spiced Tonic and Vulcan Tonic.
Leardini will be launching its family of liqueurs at BCB. As diverse as it gets the line ranges from a coffee liqueur “Elixir Espresso Italiano“ and the sweet&sour “Barruell” to a product designed specifically for mixing cocktails “The original Bitter spray”.
“We will focus on some products that can well summarize our philosophy“, says Elisa Belvedere Mazzetti from Mazzetti d'Altavilla, another exhibitor in the Italy Pavilion. This includes, for example, the “7.0 Grappa di Ruchè“, that after a long ageing in oak barrels spreads out smooth notes that can be well combined in cocktails, too. This also applies to the two brandies "Arzente Zero Anni" and "Arzente 12 Anni". “Our Zero Anni is the pure distillate of Italian wine: rich in herbs, flowers and fruits scents that after years in barrels are added to the vanilla notes given form the wood”, says Mazzetti.
Growing their own herbs and plants in the Piemont region, in the foothills of the Alps, are the two men behind Destillerie Argalà. Their products focus on bitters and the launch of the new vermouth “Bonhomie” – the result of a cooperation between Argalà and Bonomy, a group of cocktail bars and restaurants in Paris.
Also featuring at the event will be another stand all about vermouth from Turin and its surroundings. The 18 members of the Vermouth di Torino Institute produce their vermouth in line with specific guidelines and present it jointly at BCB 2018.
Fred Jerbis is “an alchemist in constant dialogue with nature, a researcher experimenting with new flavour combinations and a herbalist growing plants day after day”. This is how the company producing spirits and organic liqueurs with high-quality ingredients describes itself. Spirits like GIN43 at 43% proof made with 43 natural herbs or VERMUT25 including 25 different herbs as well as the white wine Verduzzo del Collio.
Other companies represented in the Italian pavilion seeking to impress visitors with similarly exciting and unique products include Albergian, Eurofood with three stands, Venegazzù/Negroni antica Distilleria and Major Company.
Tradition and attachment to the home region as a quality feature
Maintaining traditions, acting sustainably and producing regionally: to the exhibitors at the Italy Pavilion at Bar Convent Berlin these are important themes and quality features. “The quality of raw materials, the authenticity and attachment to the region and the ability to fuse long-standing Italian traditions with an innovative and unconventional approach,” says Federico Cremasco, founder and CEO of Fred Jerbis, explaining the focus. Sharing this view Gabriele Falletto of F&G said: “This is why we have created ‘V the Vermouth of Turin’ that combines the tradition of raw materials with innovative production and presentation.”
The cultivation of proprietary herbs and plants is very on trend – as shown by Argalà. There is also a growing interest in local, traditional products and producers. “Both consumers and bartenders alike wish to be informed about the origin of their spirits, their manufacturing technologies, ingredients and about the stories and people behind the brand.” says Roberto Bava of the Vermouth di Torino Institute. Fred Jerbis exclusively uses “farm-to-table products” and considers his love for plants and herbs an integral part of his work. “In the Friulian Alps of Northern Italy we have found the perfect place to protect our plants against any type of pollution,” says Federico Cremasco. Liqueur manufacturer Leardini is constantly on a quest for ever more original and natural aromas made by the skilled craftsmen at Leardini Liquori Artigianali. Here, too, a reference to the region is key.
For Mazzatti d'Altavilla, Italian spirits come to the fore: “Besides the trends of Gin and Mezcal also the Italian distillate, Grappa, is more and more suggested by barmen to revisit the classic recipe. The producers of Grappa focus together on the high quality and propose this fine distillate to the consumer not only as an after-dinner digestive but also in fresh and new cocktails in which it must be well balanced to emphasize all the other ingredients“, says Mazzetti.
Visitors to Bar Convent Berlin will be able to discover all these and other stories behind the brands. Tickets will be available from late May at www.barconvent.com/tickets.
About Bar Convent Berlin
Since its founding in 2007, Bar Convent Berlin has emerged as one of the leading international trade shows for the bar and beverage industry. Every October, the who’s who of the German and European bar and beverage industry gathers in Berlin to establish new contacts, catch up on the latest product innovations and attend educational seminars. Launched in 2013, Brew Berlin adds a beer-in-bars platform to Bar Convent Berlin. Coffee Convent Berlin, which made its debut in 2017, puts the focus on coffee in bars. In 2018, the trade show will be held from 8 to 10 October at Station Berlin. About 14,000 trade visitors are expected to attend.
Press Release [doc l 360 kb]
Photo 1 (credit: Vermouth di Torino Institute) [jpg l 270 kb]
Photo 2 (credit: Leardini) [jpg l 410 kb]
Photo 3 (credit: Vermouth di Torino Institute) [jpg l 260 kb]