“Rum is not just a drink, but a way of life” Ian Burrell makes rum the focus topic of the BCB 2019
Ian Burrell kommt zum BCB 2019
RUM - Respected. Revitalized. Revolutionized. The quality spirit has been on a rise. Rum will live up to its tempestuous origin by also creating a furore at the Bar Convent Berlin 2019 when the Kühlhaus Berlin becomes the House of Rum. The leading trade show for the bar and beverage industry will honor Rum with a stage of its own. Together with Ian Burrell, the Kühlhaus will solely present all of this spirit’s facets. The Bar Convent Berlin will take place from 7 to 9 October.
“Rum is not just a drink, but a way of life”. Probably no one has internalized this message more than the author of these words himself: Global Rum Ambassador, Ian Burrell. The Jamaican has made his passion for rum into his profession. Being a 7-time nominee for the International Brand Ambassador of the Year - 8th time’s the charm, Guinness World Record holder and a judge for competitions on seven continents around the world, Ian Burrell does not do anything half-heartedly. Journalists even credit him for Rum’s recent rise.
But what makes Rum so special and why is it experiencing a renaissance? Who could answer these questions better than the Global Rum Ambassador himself: Ian Burrell.
Ian, you will be part of this year’s BCB and will host the House of Rum at the Bar Convent Berlin. When was your last time in Berlin, and what do you think of its Bar scene?
Ian: The last time I was in Berlin was 2017. Now that doesn’t seem that long ago but I have been coming to Berlin every year since 2007, which was the first year of BCB. Coincidentally it was also the same year I created the world’s first international Rum festival in London. One of the lures of Berlin is its amazing bar scene and culture. I love the bartending community there and more importantly their passion and sense of humour. I don’t think I’ve ever left Berlin without a smile on my face with memories of fun times in the city. Plus it’s the ONLY city where I have missed two flights on the same day from the same airport.
How easy is it to get quality rum in Berlin?
Ian: VERY easy. Germany has a rum drinking history and culture. They have historically always been a big supporter and buyer of Caribbean rums, especially Jamaican rums, used to blend with local spirits.
What differentiates Rum from other spirits?
Ian: It is made in several different countries in many different ways but has to made from sugarcane or it’s by products. Because sugarcane only grows in warm tropical climates most rums are made in countries between the tropics of Cancer and Capricorn, but in recent times molasses, a byproduct of making sugar, has been imported into cooler countries to used to make local rum.
What were your first experiences with Rum?
Ian: My family are Jamaican’s and rum is in our blood, so I had my first nip of rum while I was a baby. A little was rubbed on my lips…according to my mum.
Which cocktail have you mixed the most often?
Ian: Probably a Daiquiri. It is simple, elegant, refreshing and encompasses the tropical cocktail trinity of RUM, LIME & SUGAR.
Do you miss anything about being behind the bar on a daily basis?
Ian: Yes. I miss thrill of creating a drink from scratch for a thirsty customer. There is a natural buzz when you’re behind a busy bar performing for your guests. It’s entertainment. It’s like a theater. The bar is a stage and your guest are the audience.
How do you explain the rise of interest in Rum in the last years?
Ian: There are several reasons but the obvious one is the increase awareness by drinkers of rum as a category. It is the most diverse with many different rules and interpretations depending on where it’s made. Consumers are now drinking more quality and premium spirits plus wanting more flavour experiences. Rum ticks those boxes. It is also helped with the rise in amount of rum related events around the world such as The RumFest.
Which Rum trends can the visitors of BCB expect?
Ian: Visitors will be able to taste a vast range of rum styles from all over the world. Some of the trends they will see are rums aged in various wine casks, more cask strength rums, more independent or dependent bottlers, more rums made at a premium with true ageing, more crafted spiced rums.
Which aspects of your philosophy would you like to convey to the visitors of BCB?
Ian: Like whisk(e)y, Rum is made in several countries that different rules and regulations. My philosophy is for you to understand a rum you must understand where it is made and how it is made. If a whisky say SCOTCH on the label, then the liquid must abide by the rules of Scotland. Likewise, if a RUM says JAMAICA on the label them it must abide by the rules of Jamaica. ENJOY WHAT YOU LIKE, AND KNOW WHAT YOUR DRINKING.
About Bar Convent Berlin
Since its founding in 2007, Bar Convent Berlin has emerged as one of the leading international trade shows for the bar and beverage industry. Every October, the who’s who of the German and European bar and beverage industry meet in Berlin to establish new contacts, catch up on the latest product innovations and attend education seminars. In 2019, the trade show will be held from 7 to 9 October at Station Berlin and Kühlhaus. About 14,000 trade visitors are expected to attend.
Press release [doc l 355 kb]
Photo (Credit: Ian Burrell) [jpg l 4.8 mb]
Photo 1 (Credit: Ian Burrell) [jpg l 880 kb]