Italicus Ltd (2019)
Studio 34, Great Western Studios, 65 Alfred Road
W2 5EU London,
ITALICUS ROSOLIO DI BERGAMOTTO, L'APERITIVO ITALIANO REBORN.
ITALICUS® was created by the authority in Italian spirits, Giuseppe Gallo to bring back the forgotten Rosolio category. With key notes of Calabrian bergamot, ITALICUS® is made using the finest Italian ingredients to create a sip of Italy. The striking bottle design embodies the history and heritage of Italy’s distinctive regions, whilst telling the story of Rosolio’s time honoured traditional drinking occasion of Aperitivo.
Remaining faithful to the historic origins of Rosolio, the original Italian aperitivo once enjoyed by the King of Savoy, ITALICUS® has been in development for almost a year before launching in September 2016 and is masterfully created using a recipe which dates back to the late 1800s. So popular was Rosolio in the 19th Century that each of Italy’s regions had their own distinctive variations - enjoyed as the aperitivo of the people.
Championing the humble bergamot fruit, ITALICUS® is produced at a family-owned distillery established in 1906 in Moncalieri, Torino. Bergamot from the UNESCO-protected area in the Calabrian region and cedro from Sicilia are infused in cold water to release their essential oils, in a time honoured process called Sfumatura, before being blended with Italian neutral grain spirit.
A delicate combination of Roman chamomile from Lazio, lavender, gentian, yellow roses and melissa balm from Northern Italy are then macerated together for several days before being married with the bergamot and cedro essential oils to create the final liquid.
ITALICUS®’ unique bottle, designed by award-winning creative agency Stranger & Stranger, pays tribute to Italy’s exquisite history and heritage, as well as the incredible native flavours found across the country’s 20 regions. The iconic stopper features a renaissance style Bacchus harvesting bergamot and is framed by the shape of a bergamot fruit in cross section. The black and white surround colouring of the cap is inspired by Italian gothic architecture, while the colour of the glass is inspired by the Grotta Azzura in Capri and the clear waters of the Amalfi Coast; where Giuseppe spent his childhood peeling fruit beneath bergamot trees to make Rosolio with his mother.
The logo, presented as an icon on top of the stopper depicts Bacchus posed like Leonardo da Vinci’s Vitruvian man harvesting local bergamot, encompassed by the irregular shape of the fruit – referencing Rosolio’s renaissance credentials. Every element of the bottle design has been curated to encapsulate the stripped back elegance and charm of Italy.
ITALICUS® is lightly citrus on the nose with hints of rose and lavender. On the palate, fresh tones of ripe citrus fruits are balanced with a light bitter and floral spice before giving way to a complex and long-lasting finish.
To enhance the delicate flavours of the botanicals, ITALICUS® is best enjoyed 50/50 with Prosecco over ice and garnished with three green olives to balance the floral aromas with a touch of saltiness.
- #1 TRENDING LIQUOR BRAND | DRINKS INTERNATIONAL 2019
- GOLD MEDAL | BERLIN INTERNATIONAL SPIRITS COMPETITION 2019
- GOLD MEDAL TASTE | WOMENS WINE & SPRITIS AWARDS 2018
- GOLD MEDAL DESIGN & MEDIA | INTERNATIONAL WINE & SPRITIS COMPETITION 2018
- BEST NEW SPIRIT | TALES OF THE COCKTAIL 2017
- PACKAGING DESIGN AWARD | SAN FRANCISCO WORLD SPIRITS COMPETITION 2017
- BEST NEW EUROPEAN SPIRIT | MIXOLOGY BAR AWARDS 2017
- EXCEPTIONAL | DIFFORDS GUIDE 2016
- DISTRIBUTOR WANTED (Yes/No): No