Kristen Hannah is the Founder of Ayatana XP, a boutique agency dedicated to developing strategic, premium, multisensory experiences for some of the most well-respected global beverage brands. Opening in 2017, the agency focuses on working with luxury, lifestyle, and challenger brands.
Kristen began her career with Legacy Marketing Partners, servicing the Pernod Ricard account, managing and executing thousands of events across the country annually. These events ranged from high profile, celebrity-driven programs to sponsorship activations to locally developed on-premise initiatives. In addition to ensuring the success of these programs, she led a team of field marketing managers responsible for driving on-premise growth and establishing key account relationships across the portfolio.
In 2009, Kristen made the switch to the client side and joined William Grant & Sons as the Director of On-Premise & Events. In her seven-year tenure, she was responsible for the strategy, planning and execution of the entire Field Marketing program, from on-premise events to local Brand Ambassador initiatives to large-scale productions. During that time she also managed the relationship and retainer with one of the largest event agencies in the world.
The knowledge and insights Kristen gained during her time as “the client” is ultimately what led her to pursue her passion and start Ayatana XP.Events