The start of a new era: The BCB has a new home
This was a necessary change, as it gives the event more room without sacrificing the Bar Convent Berlin’s special flair. BCB Event Director Petra Lassahn has this to say about the new location: “The new venue boasts the Golden Twenties in the Funkturm, the 1930s look in the exhibition hall architecture, and the charm of the 1950s in the Palais – this atmosphere is very important to us.” With ‘City Life Spirits’, the BCB also has a new concept for 2020, when the event will be delivering the urban spirit of Berlin directly into the exhibition halls. “The BCB and Berlin are simply inseparable for us,” says Petra. In 2020, BCB is taking place from 12 to 14 October at Berlin ExpoCenter City.
Station Berlin had been home to the BCB since 2013, but a change in ownership and the uncertainty this created for planning made this change necessary. One of the biggest advantages of the move is the fact that the new location creates more space for exhibitors and visitors. That is important, because the Bar Convent Berlin has been growing for twelve years now. What began in 2007 with founders Helmut Adam, Jens Hasenbein and Bastian Heuser and eight exhibitors has long since grown into the most important international event for the bar and spirits industry, bringing visitors from some 80 countries to Berlin every year.
Starting in 2020, the Bar Convent Berlin is moving to Berlin ExpoCenter City, where it will be occupying the array of unique exhibition halls and locations surrounding the Palais and the Funkturm, an old radio tower built in 1926. “There are no two places alike here,” says Petra Lassahn, adding that “every room has its own charm and architectural highlights – it is a perfect fit for the BCB.” There are lots of possibilities for creativity, stand construction, presentations and networking here. Yet the heart of the BCB has been retained – it is authentic and international, with a focus on premium segments and top-notch education.
City Life Spirits
With this move, the BCB is implementing a new concept that reflects the urban life-worlds of modern society. 2020 marks the start of the City Life Spirits era. The new concept will serve as a unifying theme that can be seen in the architecture, content and interaction at the trade show. Every exhibition hall will be transformed into a hub of activity with hotspots and special shows, reflecting the trends of big-city life. Bar Convent Berlin will be an urban market, a French bistro and a community bar, offering co-working spaces, a rooftop bar and the BCB Lab. Transit zones will be turned into vibrant areas with late-night convenience stores, coffee bars, exhibitions and musical performances. Many exhibitors will become a part of this world, and visitors can look forward to a very special spirit in 2020.
About Bar Convent Berlin
Founded in 2007, Bar Convent Berlin has emerged as one of the leading international trade shows for the bar and beverage industry. Every October, a veritable who’s who of the international bar and beverage industry gets together in Berlin to make new contacts, find out about the latest product innovations and attend educational seminars. In 2020, the trade show will be making its Berlin ExpoCenter City debut from 12 to 14 October 2020, and some 18,000 trade visitors are expected to attend.
Photo (Source: Messe Berlin)[jpg | 2 MB]