Press Product Guide
Exhibitor: Lux Row Distillers
Rebel Yell Kentucky Straight Bourbon Whiskey
Though its name might imply otherwise, Rebel Yell has quite a pedigree. Its roots go back to the 19th century when William Larue Weller created a range of bourbons using wheat instead of rye as their small grain. Weller’s Wholesale business was later bought by Julian P. Pappy Van Winkle and merged with the A. Ph. Stitzel – Weller distillery, which made Weller’s whiskeys, to create the Stitzel-Weller distillery.