Third-Party Marketing: Then, Now & When
This panel will discuss the ever-changing role of third party marketing companies and how brands utilize them. The panelists will start by a brief overview of where we were pre-COVID, i.e., engaging experiential agencies, tasting agencies, and hiring ambassadors to engage trade. We will transition to where we are now, with brands struggling to limit spending on everything, including agencies, what can these marketers do now? Finally, this panel of industry veterans will look to the future and discuss how brands will use third party marketing agencies in the not too distant future. If you are a brand owner or a marketing agency, this seminar is a must.