Exhibit

It’s still the one show where you get to meet distributors, not only bartenders, bar owners or hospitality professionals. You get the chance to meet potential buyers and clients, and each year we close new business.

Seeing the people we meet here in their own markets would take months, if not years. Being in this central location gives us a remarkable opportunity to build connections and relationships in just two to three days.

You have the entire European and global community under one roof. It's really easy to network, make contacts and find successful collaborations.

I really like the atmosphere and the visitors that came here. Half of the visitors were not German, so we were able to connect with other nationalities and markets. The German beverage market is very interesting but difficult to access, which is why we appreciate the opportunities to reach markets outside of Germany. So far, so good. We like it here, the people are nice, and it's been a great experience.

It is incredibly exciting to come together again at BCB. We have noticed very strongly that the visitors have a great desire for new concepts. There is a high energy, a warm vibe and you can see that a lot of effort has gone into the booths everywhere. BCB has become even more international, both on the part of the teams on site and the guests. Overall, there is a new professionalism in the whole industry and among the bartenders - everything has become even more mature.

BCB is helping just by holding the community together. (…) Many of them, we meet them (customers) in their markets along the year, but many others, we just can't, because we are still small company, and our resources of time especially are quite limited, so it's very good to have them all here at once, meet with them. (…) Probably at the beginning we use it also to encounter many bartenders. Now it's more business people, more importers, and that's a good thing for us.