“Think outside of the glass” – POV by GN Chan
BCB POV is a new opinion series featuring leading voices from across the global bar community.
This edition features GN Chan - Co- Founder of Double Chicken Please in New York - who talks about the feeling created around a drink.
Every element shapes the experience
The cocktail in your hand is only one degree - there are still 359 degrees left to explore and play with beyond the glass.
A memorable bar is never just about the drink itself. It’s about the feeling created around it: the service, the atmosphere, the sound, the music, the temperature of the room, the colors, the textures, even the scent lingering in the air. Every element shapes how a guest experiences the cocktail.
Create moments people remember
Our goal is to create moments people can connect with and remember. To do that, we need to think through all five senses. The more senses we engage, the deeper the emotional resonance becomes.
Even the décor should serve a purpose. Like props in a film or theater production, every object in the space should carry intention, story, and layers waiting to be discovered naturally over time. It’s not only about expressing the identity of the space, but about telling its story without words. It may not resonate with everyone every time - but when it does, it becomes unforgettable.
- GN Chan
Co- Founder of Double Chicken Please New York
Do you agree with GN’s point of view?
Join the discussion on LinkedIn and Instagram, or continue the conversation in person at BCB Berlin 2027. See you October 4-5 in Berlin!
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