BCB 2025: Three Days of Inspiration for the Bar and Beverage Industry
BCB / FRBMedia
From October 6–8, the international bar community will gather once again at the Exhibition Centre Berlin for Bar Convent Berlin 2025. Organised by RX Germany, the event promises fresh perspectives, new formats, and targeted networking – reaffirming its role as a key platform for the global bar and beverage industry.
Curated Learning: Education Under New Direction
Education at Bar Convent Berlin 2025 is being shaped with renewed depth and perspective under the direction of Priyanka Blah, BCB Director of Education, in close collaboration with Eleni Nikoloulia, Damien Guichard and Maria Gorbatschova of the BCB Education Board.
Content will unfold across a diverse mix of curated stages and formats – from strategic discourse and interactive workshops to brand-led sessions and national showcases. At the centre: the reimagined BCB Embassy, which merges education, tastings and guest experience like never before. In addition, wine will be featured as a dedicated theme within the programme. Each day, one session on various stages will be reserved for wine-related content – exploring topics such as wine-based cocktails, low-ABV pairings, smart pricing, and how to build a profitable wine list.
“This year’s programme reflects a thoughtful and well-rounded approach to the challenges and opportunities within the global bar community,” says Priyanka Blah. “I’m most excited about the diversity of voices and ideas – it’s what makes BCB such a powerful platform for discovery and connection.”
New Highlight: BCB Embassy with Daily Themes
One of the show’s highlights will be the BCB Embassy – a concept-driven education and experience hub. Each day centres on one of three themes:
- Day 1: Low & No
- Day 2: Classics
- Day 3: Next Generation
Alongside workshops and tastings curated by the Education Board and partner brands, the Embassy features a working bar hosted by the bar team from Botanical by Alfonse, serving bespoke drinks inspired by each day's theme.
“We are so incredibly lucky to have Botanical by Alfonse backing the Embassy Bar this year,” says Damien Guichard, BCB Ambassador. “They represent exactly the core message of the concept: giving a platform not only to the brands to have their products showcased in a real bar setting, but also to the bar to express their creativity over the three days of the show. Visitors will get to enjoy drinks served by world-class bartenders from a little town that would not usually be on their radar.“
Working Wednesday: A New Initiative Connecting Talent and Industry
Making its debut this year, Working Wednesday is a new initiative dedicated to the next generation of hospitality professionals. In partnership with the Deutsche Barkeeper-Union (DBU), the programme includes discounted student access, industry matchmaking, and sessions that spotlight career paths both behind and beyond the bar.
“I’m thrilled that with Working Wednesday, we’re creating a space where the next generation of hospitality professionals can discover the full potential of this incredible industry,” says Petra Lassahn, BCB Director. “It’s about inspiration, opportunity, and meaningful connection – both for young talents and the businesses ready to shape the future with them.”
Bar meets Business: Targeted Networking with the BCB Matchmaking Tool
The BCB Matchmaking platform returns, enabling attendees to book meetings in advance with relevant contacts – from distributors and buyers to emerging brands and innovators.
Save the Date: October 6–8, 2025
With compelling themes, global expertise, and a community built on shared learning, BCB 2025 offers a stage for ideas, exchange, and forward-thinking hospitality – a space to shape what’s next, together.
About BCB
BCB is one of the leading international trade shows for the bar and beverage industry. Every year, this is where a veritable who’s who of the German and European bar and beverage industry gets together to make new contacts, find out about the latest product innovations and attend educational seminars.
About RX
RX's mission is to create business for individuals, communities and organizations. By combining data and digital products, RX makes 400 events in 42 industries and 22 countries more engaging. RX is part of RELX, a global provider of information-based analytics and decision tools for professionals and businesses. www.rxglobal.com
