Choosing the Perfect Bottle
© Berlin Packaging
Bar ohne Namen
Entschlossen verweigert sich Savage, der Bar einen Namen zu geben. Stattdessen sind drei klassische Design-Symbole das Logo der Trinkstätte in Dalston: ein gelbes Quadrat, ein rotes Viereck, ein blauer Kreis. Am meisten wurmt den sympathischen Franzosen dabei, dass es kein Gelbes-Dreieck-Emoji gibt. Das erschwert auf komische Weise die Kommunikation. Der Instagram Account lautet: a_bar_with_shapes-for_a_name und anderenorts tauchen die Begriffe ‘Savage Bar’ oder eben ‚Bauhaus Bar‘ auf.
Für den BCB bringt Savage nun sein Barkonzept mit und mixt für uns mit Unterstützung von Russian Standard Vodka an der perfekten Bar dazu.
Advertorial
Packaging is increasingly becoming a brand's first impression. It embodies style, identity and the brand's story, ensuring greater visibility and recognition. In the world of spirits, packaging is much more than just a bottle; it encompasses a series of coordinated elements, with each detail contributing to the brand's uniqueness and recognizability. A clear example is primary packaging, which demands special attention to the interplay between the bottle, cap, capsule, label, and decorations.
Furthermore, Packaging must meet needs that are often conflicting : industry trends, the expectations of the target audience, brand positioning, and production constraints, both in terms of cost and structure.
This is why packaging choice, from the product's market entry to its evolution and special editions, represents a pivotal phase. It calls for a well-defined strategy, a medium-term vision, and a deep understanding of the market, especially the nuances of the glass industry. Only by doing so the economic aspect and scalability of the project can be optimally managed.
The key to a brand's success lies in collaborating with reliable partners. Relying on Berlin Packaging provides a unique reference point, capable of offering support from product launch and throughout its growth. With a network of over 900 commercial partners and extensive logistics across EMEA, Berlin Packaging is ready to support a spirit brand from its inception. From selecting a shape in line with market trends , to analyzing sustainable solutions and the best bottling options, ensuring continuity in supply, scalability, and line renewal, while maintaining consistency with the brand's identity.
© Berlin Packaging
The choice of bottle is closely tied to the medium-term business strategy. You can opt for standard bottles for a common look and minimal shape differentiation, or choose Berlin Packaging patented bottles developed by Studio One Eleven's team of over 60 industrial designers, fed by Berlin Packaging | SPIRITS’s strategic attitude. Our designs are based on market analyses and observations of international dynamics, with the goal of developing innovative solutions that consistently fit the needs of the industry. Alternatively, you can even choose to develop a bespoke bottle, with support from Studio One Eleven, ensuring the highest level of identity but entailing greater complexity and risks in terms of initial investment, sourcing, and storage.
Considering the brand's development stages, packaging must adapt to strike a balance between customization, investment, and consumer loyalty. Opting for corporate models in the early stages represents a good compromise between identity building and investments, also allowing for a high degree of customization through details like decorations, screen printing, and embossing, if volume and product growth allow for it.
Masterclass at BCB 2023
As you’ll discover on October 10th at our Masterclass at LIQUID STAGE: SPIRITS PACKAGING TRENDS BETWEEN CLASSICISM AND DISRUPTIVENESS, our approach on spirits packaging based on analysis, empathy with the market and innovation as a choral activity. Our core idea is to go beyond packaging and beyond rivalry, working to establish solid partnership with Spirits Brands and other Key players of the industry.
Which are the main trends in Spirits Packaging? Can data help us to understand packaging market? How is packaging innovation helping spirits brands? Can we find disruptiveness in reinterpreting classic shapes?
During the masterclass we will try to provide consistent answers.
Let's develop your spirits packaging together at Hall 17 Bootch C47!
