• 11.-13. October 2021
  • Exhibition Centre Berlin

Write your own success story!

Become an exhibitor and reach the decision makers of the global bar industry.

11. - 13. October 2021
Exhibition Centre Berlin

Good to know

Every year at Bar Convent Berlin the most important importers, producers and wholesalers meet bar operators, bartenders and distributors from around 80 countries.

Promote your brands and top products, be inspired by current trends and innovations and above all: gain new fans and fresh leads for your company!

A reunion in Berlin:

The Bar Convent will take place again in 2021

With an interactive programme and a sophisticated safety and hygiene concept, Bar Convent Berlin 2021 will once again bring the bar and beverage trends of tomorrow to the German capital.

Become an exhibitor at Bar Convent Berlin

Exhibitor success stories

Digital BCB sets an example for the industry

I think it is absolutely the right sign for the industry and our scene that the fair took place despite the situation. What particularly impressed me is that all content was made available to all visitors free of charge. Chapeau! for that and I hope that next year we can meet again physically in Berlin.

René Tempel, Advocacy Manager D/A/CH, BACARDI GMBH

We are really enthusiastic about the BCB, especially when it comes to internationality.

The fair almost feels like a family reunion, where there is close cooperation. Trend products are introduced to the market here.

We met the right target group for our product Kevita Kombucha here at exactly the right time and received very good feedback. We are proud to have been there.

Pascale Hagin, GM Future Brands Germany, PepsiCo

Our conclusion: Many great moments with an outstanding community of bartenders, friends and colleagues from all over the world

Bar Convent Berlin 2019 was a complete success for Beam Suntory. The team around Ryan Chatiyawardana from the Lyaness, as well as Joe Schoefield and Ryan Clift showed that Beam Suntory can not only excel in whisky and gin, but also in topics like mixability and creativity, integrating your portfolio.

These activities contributed significantly to the success of the launch of our international bartender community THE BLEND.

Claudia Eichler, Manager, Trade Marketing, Beam Suntory Inc

Would you like to write your own success story?

Let us advise you free of charge!

We accompany and support you in your success story with:


Individual consultation

You will be assigned your own fixed contact person for the topics of stand space, exhibitor marketing and service. Let us work together as a team all year round.


Tailor-made offers

We create the best offer for every budget to make the BCB a success for you. Whether you want to meet your existing customers or generate new leads, we will support you.


With us there are only good placements

Together with you, we will find the right placement for you and ensure that you are found by your defined target group.


Marketing & Sponsoring Solutions

We increase your reach in the industry and help you to achieve brand awareness. Put your new products in the spotlight.

These exhibitors are already on board

City Life Spirits

BCB showcases the spirit of urban life

Yes, we're moving! Our new home will be the Berlin Exhibition Centre.

The move marks the beginning of the era of the City Life Spirit for the BCB. The new location creates more space for creativity, stand construction, presentations and networking. The new BCB concept serves as a unifying theme that can be seen in the architecture, content and interaction at the trade show. Every exhibition hall will be transformed into a hub of activity with hotspots and special shows, reflecting the trends of big-city life. 

You will continue to find the special atmosphere and the familiar touch at the BCB in the future. The community continues to meet here. We remain authentic and international, with a focus on the premium segments and top education.

Our special exhibition areas

Coffee Convent & Young Guns



Coffee Convent Berlin - Diversity in coffee culture

Coffee Convent Berlin presents the topic of coffee for bars in all its diversity. Under the motto Quality Time, the black bean will receive special attention in Hall 17. Here you will find a separate stage for lectures and tastings with industry experts and the Coffee Experience Bar.

Also new this year is the Coffee in Good Spirits Competition, which will be held for the first time as part of the Coffee Convent!

Young Guns - Focus on emerging brands!

For the first time ever, BCB is sparking a hotspot for start-ups and small distilleries. At the Urban Market in Hall 15, the Young Guns will present themselves - young, innovative and no longer than 3 years on the market.

Here, in a relaxed market atmosphere, you will find the perfect solution for manufactories and small businesses with innovative and high-quality products in the spirits, filler and equipment segment. 


Planning your fair presence

Download here all useful PDF files concerning your participation in the Bar Convent Berlin.

Exhibitor Hub

In our Exhibitor Hub, you can organise your appearance at BCB 2021 and book all the necessary services.

This includes for example:

  • Orders and permits for on-site services (electricity, water, stand construction, etc.)
  • Marketing services to increase your visibility
  • Important information and downloads
  • and much more 

Further participation opportunities

Submit your application!

Would you like to be part of the BCB education programme and share your expertise?

Think outside your booth!

Plan beyond your booth and use the entire BCB network to achieve your goals.

Do you have questions or need help?

Sales Contact

Thea König

+49 211 90191-197


International Contact

Contact international colleagues from your region, who will support you in your native language to participate in the BCB.

Location & Opening Hours

11. - 13. October 2021

Exhibition Centre Berlin
Messedamm 22
14055 Berlin

Opening Hours:
Monday & Tuesday 11 am - 7 pm Wednesday 11 am- 6 pm