Park Street University Stage highlights EU-U.S. Market Compatibility
FRBMedia-FelixRBraune-1.jpg/_jcr_content/renditions/original.image_file.375.217.file/103973216/20231011_RXA_BCB-OnSite-ParkStreet_(c)FRBMedia-FelixRBraune-1.jpg "Chinesischer Baijiu – die älteste Trinkkultur der Welt entdecken!")
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Bar ohne Namen
Entschlossen verweigert sich Savage, der Bar einen Namen zu geben. Stattdessen sind drei klassische Design-Symbole das Logo der Trinkstätte in Dalston: ein gelbes Quadrat, ein rotes Viereck, ein blauer Kreis. Am meisten wurmt den sympathischen Franzosen dabei, dass es kein Gelbes-Dreieck-Emoji gibt. Das erschwert auf komische Weise die Kommunikation. Der Instagram Account lautet: a_bar_with_shapes-for_a_name und anderenorts tauchen die Begriffe ‘Savage Bar’ oder eben ‚Bauhaus Bar‘ auf.
Für den BCB bringt Savage nun sein Barkonzept mit und mixt für uns mit Unterstützung von Russian Standard Vodka an der perfekten Bar dazu.
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Low & No alcohol and Gen-Z were among the topics that proved key to both markets on the Park Street University stage at BCB in 2023.
The trade relationship between the EU and the U.S. has long been an important partnership for both regions. Last year, spirits exports from the EU to the U.S. increased by 16%, while the U.S. spirits exports to the EU grew by 30%. In recognition of the significance of that relationship, there was an abundance of education materials at Bar Convent Berlin for suppliers looking to master one or both of those markets.
U.S.-based importer Park Street hosted its annual education programming for spirits industry professionals on the Park Street University Stage. A staple of the BCB education lineup, the PSU stage was once again a convergence point for entrepreneurs and leaders looking to strengthen their business know-how and put their finger on the pulse of key trends in beverage alcohol.
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Preeminent industry figures, including Alexandre Gabriel, Owner & Master Blender of Maison Ferrand, Giuseppe Gallo, Founder & CEO of Italicus & Savoia, and the team behind Giffard Liqueurs and Syrups were front and center to share their expertise on brand building, the state of the cordials and liqueurs market and the impact of sustainability.
Attendees in Berlin also saw how categories like tequila, which thrives in the U.S., has an essential role in the future of bars in the EU. Conversely, the low and no alcohol category is securely established in Germany, and many non-alc brands were keen to navigate a path to the U.S., where wellness trends are taking hold.
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One of the most popular Park Street University sessions was on the consumption habits of Gen Z consumers. As this demographic continues to build up its influence on the spirits industry, conversations about capturing its values and ethos were well received. Charlie Mitchell, Research & Insights Director, Nielsen IQ Global, pinpointed this demographic as the first in history to be more likely to drink cocktails on-premise than beer. He provided a statistical analysis of where Gen-Z consumers spend their money and how brands can leverage this insight to make sales. “A sense of social currency drives them (Gen-Z), and they want to be connected to a multi-cultural sense of cool,” said Mitchell.
